Ad Magic Media

AI we'd trust with our own businesses.

So we built it. Then we ran our businesses on it.

Ad Magic builds Noopsly®: AI agents with their own memory, and a quorum of models that check each other's work. It runs two businesses in production today.

Running in production at Canada's Entrepreneur and Debs & The Horse.

Our story

How we got here

Every product we make grew out of the problem before it. We build it, we own it, and we run our own businesses on it.

  1. It started with employer brand.

    For years we helped global employers show people what it's really like to work for them. Everyone agreed employer brand mattered. Nobody could measure it.

  2. So we measured it.

    We built Vibe, a 12-criteria model of employer brand. It became Noopsly® Evaluation.

  3. One model isn't enough.

    A single AI model can be confidently wrong. So we built a quorum: several models from different providers, and the answer is what they agree on.

  4. Then we scaled the message.

    Talent Avatars® turn job descriptions into recruitment videos, and interview candidates too.

  5. Then we needed agents we could trust.

    Agents that remember, act and answer to us. So we built our own memory, Purple Hub, and our own agent platform, Noopsly® Agent.

  6. Now it runs real businesses.

    Canada's Entrepreneur and Debs & The Horse run on Noopsly® Agent in production.

  7. And we keep going.

    Quplet is our research into what comes after today's AI.

The stack

One stack, built in-house

Each layer is ours, and each one rests on the layer below.

Agents
Noopsly® AgentCoordinates specialist agents for each business
Memory
Purple HubPersistent memory, so agents keep context

Research: Quplet, a reasoning engine that compounds memory into live intelligence.

Chris Kedwell

Founder

Chris Kedwell builds what he advises on.

I have been building on the web since commercial websites were a novelty, and I have steered organisations through each shift since. I set the strategy and I write the code.

About Chris →

Talk to us about running your business on Noopsly® Agent.

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